Poundland wins Discount Retailer of the Year!

Poundland Sunderland (9 of 1)Poundland, Europe’s biggest single price discount retailer, was awarded the Discount Retailer of the Year at the 2011 Retail Industry Awards last night, held at Park Plaza Westminster Bridge Hotel, London.

Taking home the award has completed an already successful year for Poundland.

In July, the single priced retailer announced its expansion into Ireland with the Dealz brand. The retailer is also on track to open 50 new stores and create 2,000 new jobs during the 2011/2012 financial year.

Poundland was shortlisted in the Discount Retailer of the Year category, along with Aldi and Iceland.

David Shrimpton, Editor at Independent Retail News and talkingretail.com comments: “Poundland swept to victory as Discount Retailer of the Year, wowing the judging panel with its focused business model and a financial performance that saw profits increase by a massive 81.5% in the last year.

“Despite the VAT rise in 2011, Poundland has remained true to its single price-point offer, thanks to close collaboration with its supplier partners.

“Poundland’s cost control was felt to be exceptional and its relationships with suppliers exemplary. From a supplier perspective we’re seeing them doing some very innovative things and they do look after their suppliers very well.”

Jim McCarthy, Chief Executive of Poundland, said: “For 21 years we have been busy delivering value to budget-savvy customers. Millions of shoppers have added Poundland to their list of weekly shopping destinations and it’s wonderful to know that our industry now recognises this too. Here’s to the next 21 years of amazing value!”

Poundland serves over 4 million customers every week. Customers are guaranteed to find over 3,000 quality products across 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, Pet, Stationery, Toys and over 1,000 well-known brands.

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