15 Jun 2017

From trouble to triumph: One year at Poundland

Follow Britain’s leading budget retailer battling to lock down prices in Brexit Britain in new primetime ITV documentary

Behind-the-scenes documentary Trouble in Poundland airs Tuesday 20th June at 9pm on ITV
• Follow the new leadership team as they strive to keep Poundland at the top of its game
• Broadchurch’s Andrew Buchan takes viewers on a journey from head office to the shop floor

British consumers are shopping smarter than ever following the vote to leave the EU one year ago. With the economic landscape changing, more shoppers are on the hunt for bargains and it’s up to retailers to respond. Having been on the frontline of the nation’s high street for nearly three decades, Poundland’s mission has always been to offer top brands and high quality products at amazing prices.

With a new leadership team in place, Poundland is continuing its mission; focusing on £1 and simplifying its multi price offer to bring smart new items it’s never offered before.

Against the backdrop of a year in which the value of the pound has plummeted, new ITV documentary Trouble in Poundland leaves no stone unturned in discovering how the hard working team behind the nation’s favourite discount retailer are turning Poundland’s fortunes around.

Trouble in Poundland will showcase the savvy and shrewd ways in which Poundland offers unique and surprising products to rival high street and big name brand competitors.

Voiced by Broadchurch’s Andrew Buchan, the show goes behind-the-scenes at Poundland, from crunch point meetings at head office, to new product development in the factory, and straight to the shop floor. From fidget spinners to reading glasses, to taking on the big dogs (or should we say puppies) of toilet roll, to championing British chocolate, the race is on to keep Poundland customers happy without compromising on quality and putting the GREAT back into the British pound.

Forget about the trouble brewing in paradise on Love Island, tune in to Trouble in Poundland on Tuesday 20th June at 9pm for a dose of real life drama in the shopping aisles and join the conversation online #Poundland.

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