A celebrity-inspired red for gorgeously rich colour. This easy to use formulation has been specially developed with intense colour pigment to deliver ultra-bright, long-lasting permanent hair colour, that completely covers grey. To achieve maximum colour brightness, this product is most suitable for blonde, grey or pre-lightened hair. Note long hair may require two or more packs. Conduct a skin allergy test 48 hours before each time you colour and also please ensure you read the instructions and safety warnings in full before use.