Smile it's simple. Simple kind to hair gentle care shampoo is a blend of ingredients to help cleanse and revive normal hair every day. Perfect for even sensitive scalps. The special blend of Simple goodness containing Pro-Vitamin B5, Chamomile and Glycerin helps to cleanse and revive normal hair every day. No perfume, no colour, no unnecessary ingredients so it won't upset your skin. Dermatologically tested and approved.