Poundland Make Up Gallery Wins Grocer Gold Award 2015
The retailer’s Make Up Gallery cosmetics line wins Own Label Range of the Year at The Grocer Gold Awards
Poundland, Europe’s largest single priced general merchandise retailer, has won gold at the prestigious Grocer Gold Awards for its best-selling cosmetics line, Make Up Gallery.
The awards, hailed as the Oscars of the FMCG industry, were held last night (Tuesday 9 June 2015), at Guildhall, London.
Poundland’s Make Up Gallery range won Own Label Brand of the Year at the awards, beating off stiff competition from the likes of Tesco’s Free From range, Asda’s George range and Aldi’s Specially Selected range.
The Own Label Brand of the Year award recognises the best own-label range launched, relaunched, developed or extended by a retailer or wholesaler in 2014.
The Make Up Gallery range was launched in October 2014, with women’s magazines Vogue and Cosmopolitan praising the range. Consumer demand was so phenomenal that extra product had to air freighted in during December.
Over 100 cosmetics products are included in the range, including foundations, mascaras, eyeshadows and lip glosses, all for the amazing price of just £1 each.
To date, over 4 million items of the range have been sold in Poundland stores across the country, with new lines planned to launch this June.
Jim McCarthy, CEO at Poundland commented on last night’s win,
“We are very proud of the Make Up Gallery range, which proves that quality cosmetics do not need to be expensive. Sales have been outstanding since launch and the range has been met with fantastic reviews across the board, the most important being the reaction of our customers who love the quality, price and value”
“Winning Own Label Brand of the Year at The Grocer Gold Awards is the icing on the cake and further testament to the fantastic quality and value of the range.”
The £1 range is available across the majority of Poundland stores nationwide. (Please see website; www.poundland.co.uk/great-ideas/make-up-gallery).