EDITORIAL USE ONLY [Managing Director Barry Williams and Brand & PR Manager Andrea Ross] at the Poundland Birmingham Corporation Street store as the retailer announces new charity partnerships with Make-A-Wish, TommyÕs and Whizz Kids. PRESS ASSOCIATION Photo. Issue date: Monday November 20, 2017. Families who have benefitted from the childrenÕs charities also joined Poundland to reveal the charity partnership logo and new ÔProudlandÕ store sign. The retailer aims to raise £1Million for the combined charities in the coming year. Photo credit should read: Fabio De Paola/PA Wire    (Left to right) Pound land MD Barry Williams Make-A-Wish charity ambassador Ellie Perkins, aged 7 TommyÕs charity  ambassador Adam Powsney with wife Hayley and children Edie(2) and George(1). Whizz Kids charity  ambassador Bradley Beaumont.