Changing lives across the nation with every pound

Poundland partners with three national children’s charities, to change the lives of over 20,000 children and their families by 2020

From left to right: Poundland MD Barry Williams, Make-A-Wish charity ambassador Ellie Perkins (7), Tommy's charity ambassador Adam Powsney with wife Hayley and children Edie (2) and George (1), and Whizz Kids charity ambassador Bradley Beaumont.

Above, from left to right: Poundland MD Barry Williams, Make-A-Wish charity ambassador Ellie Perkins, Tommy’s charity ambassador Adam Powsney with wife Hayley and children Edie and George, Whizz Kids charity ambassador Bradley Beaumont and, of course, our very own Pound Hound.

Monday 20 November, 2017: Poundland today announced its three new charity partners, Make-A-Wish® UK, Tommy’s and Whizz-Kidz in a bid to collectively raise £1 million in the next year.

From today, Poundland customers, suppliers, and colleagues are all being encouraged to change the lives of children, young people and families in their local communities through donations in store.

To mark the announcement, those who have benefitted from the children’s charities, joined Poundland’s Charity Ambassadors at the Birmingham Corporation Street store this morning to reveal the new ‘Proudland’ store sign and balloon charity logo.

The Charity Ambassadors also revealed that thanks to Poundland’s fundraising, Make-A-Wish will be able to grant the One True Wish of more than 250 seriously poorly children, Whizz Kidz will be able to provide over 4,000 opportunities for young wheelchair users to achieve their potential and over 17,000 women at high risk of having miscarriage, stillbirth and premature birth will be able to access expert care and support at Tommy’s clinics.

Barry Williams, Poundland MD said, “I’m delighted that over the next three years we’ll be supporting these three amazing charities. We don’t believe anyone has created a charity partnership like this before, so we have a great opportunity to give back to the local communities and help change the lives of children and families, by raising as much money as possible. This is the start of a very exciting partnership.”

Jason Suckley, Chief Executive of Make-A-Wish® UK said: “Make-A-Wish are thrilled to be a part of this unique partnership with Poundland, alongside Whizz-Kidz and Tommy’s. We know that Poundland holds a special place on the high street for hundreds of local communities and we couldn’t be more excited to be a part of Team #Proudland. Together we will have a real positive impact on children and families up and down the country.

Jane Brewin, CEO of Tommy’s said: “Poundland, like Tommy’s, is all about helping families’ across the UK to create those special family moments. Tommy’s funds research into preventing baby loss and provides trusted pregnancy advice, because we believe every family should be able to experience the joy of parenthood. Thanks to our partnership, Poundland customers, suppliers, and colleagues can be proud that they are saving babies’ lives.
“This partnership is an amazing opportunity to help end baby loss here in Birmingham and across the UK. Losing a baby isn’t just ‘something that happens’ or ‘nature’s way’ – we know we can stop it, and we’re glad that thousands of Poundland customers and staff are going to help us to make such a big and important difference to so many lives. ”
Ruth Owen OBE, Chief Executive of Whizz-Kidz, said: “We are delighted that Poundland have chosen to support Whizz-Kidz over the next three years, helping us to ensure that young wheelchair users get the right equipment, support and life skills to build bright futures and achieve their potential.

“By selecting Whizz-Kidz to be part of Team #Proudland alongside Tommy’s and Make-A-Wish, Poundland have shown a real commitment to disabled children, young people and families across all communities, and we look forward to working with them on a host of fundraising activities over the coming months.”

To get involved and support Make-A-Wish, Tommy’s and Whizz-Kidz, head down to your local Poundland store to see how you can donate today.

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Charity £1 Million