Directors


Sean Cardinaal

Chief Operating Officer – Pepkor Europe

Sean joined the Poundland board in December 2016. His career in the Pepkor Group spans 16 years, covering roles in manufacturing, discount and value retail areas of the group.

He joined the group as GM of Pepkor Clothing in 2001, moving on to take on the role of Merchandise Director of Pep Stores in 2002. Subsequently he joined Ackermans in 2011 as Managing Director before moving to Pepkor Europe in December 2016.

Currently Sean is Chief Operating Officer of Pepkor Europe with responsibility for the Poundland Group including Dealz international and Pep and Co. He is also responsible for the Global sourcing operation PGS.


Barry Williams

Managing Director

Barry joined Poundland as Trading Director in November 2016. He most recently occupied Executive Board roles with Asda Stores Ltd as Chief Customer Officer and Chief Merchandising Officer.

Prior to this, Barry has held senior positions within the Commercial Functions of Musgrave Retail Partners, The Co Operative Group and Kwik Save Stores.


Tim Bettley

Trading Director

Tim joined Poundland in January 2019 as Trading Director with responsibility for buying, merchandising & supply chain, QA, marketing and social media. Tim has a wealth of experience in leading trading teams across the value retail sector. His most recent role was as Commercial Director at The Original Factory Shop, before which he was non-food Trading Director at Morrisons supermarkets where he established the clothing brand, Nutmeg. Prior to that Tim spent 18 years at value fashion retailer Peacocks in several senior Buying & Merchandising positions and ultimately as Managing Director. He began his career with buying roles at Poundstretcher and Grattan mail order.


Dave Williams

Finance Director

Dave joined Poundland in July 2018 and has responsibility for the Finance, Property, Legal, Procurement and Internal Audit departments.

Prior to joining Poundland, he was the Chief Financial Officer of The Original Factory Shop and previously the Group Commercial Director of JD Sports. Dave is a qualified Chartered Accountant, having trained with KPMG where he became a Director in their Transaction Services practice specialising in retail and consumer markets. After leaving practice Dave has been the Finance Director/CFO of several major retailers in both the private and public arenas, including Focus Wickes and JJB Sports plc.


Tim Goalen

Distribution Director

Tim joined Poundland in November 2016 as Supply Chain and Distribution Director with responsibility for all warehousing, distribution, ocean freight and the demand planning / forecasting and merchandising functions within Poundland.

More recently, Tim was Supply Chain & Logistics Director for Pepkor Europe where he oversaw the Logistics operations within the UK and France, where he still maintains his responsibilities.

Tim has gained a breadth of Supply Chain, Distribution and Retail experience during his 20+ year career which started in Safeway as a general assistant. Prior to this Tim headed up Supply Chain within Sainsbury’s, and also held the role of Supply Chain and Distribution Director for Hobbycraft.


Austin Cooke

Retail Director – UK & ROI

Austin joined Poundland in July 2017 as Director Western Europe, with responsibility for the growth, development and expansion of our formats in Western Europe, and the establishment of an International platform for our brands.

Austin has a wealth of international and global experience spanning over 45 countries and a variety of sectors. Joining Poundland from Yum Brands, he has held positions as Sr. Global Director of M&A, Business Development Director, and Marketing Director for Central and Eastern Europe, as well as a series of senior operational roles. Prior to that Austin also held roles with Phones 4u as Head of Retail, and Dixons Group in a series of Divisional retail roles.


Mat Ankers

Transformation Director

Mat joined Poundland in March 2019 with responsibility for business transformation and to drive change across the proposition and operating model.

Mat has worked for Pepkor Europe since 2015 with leadership roles in the Group finance function and a number of European operating companies, most recently with the PEP&CO clothing business where he held the position of Finance Director with responsibility for Finance, Change and Strategy.

Prior to joining Pepkor Mat held leadership positions in French Connection PLC and Telefonica where he gained his chartered accountancy qualification.


Paul Allen

IT Director

Paul joined Poundland as IT Director in October 2017, having worked previously for Poundworld as Chief Information Officer. Prior to this, Paul held board level technology positions at W M Morrisons, where he served in the roles of Chief Information Officer (Kiddicare) and Multichannel Technology Director.

Paul has a wealth of high street and digital retail experience, gained through a number of UK and International retailers. Earlier in his career, Paul held senior technology positions within Boots, ASOS, Next, and ASDA Wal-Mart.


Marcin Langowski

Managing Director – Dealz CEE

Marcin joined Poundland in June 2017 as Managing Director of Dealz CEE, responsible for launching and expanding Dealz in Central and Eastern Europe. Prior to Marcin’s appointment to Poundland he spent 10 years in Pepco CEE as Buying Director. Marcin has over 20 years’ experience in various functions of the Retail sector from retail operations through to buying & merchandising, holding positions of Buying Director at Auchan and Store Director at Dixons.


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