Celebrity builder and DIY expert Tommy Walsh has today announced he is joining forces with leading discount retailer, Poundland, to launch an exclusive range of affordable DIY essentials for Spring 2015.
The 200-strong ‘DIY:Time’ range, which includes decoration and preparation essentials as well as tools, fixtures, fittings and adhesives, will be aimed at anyone, novice or professional, looking to complete everyday DIY projects.
Priced at just £1 each and available at Poundland stores nationwide, the complete range of DIY essentials will be revealed in March 2015.
The launch follows recent research* which found only 17 per cent of people knew how to hang a picture* and less than one in ten knew how to rewire a plug. In response to the shocking statistics, Tommy will also be providing his expert tips on the product packaging and online to help customers get to grips with DIY projects in their home.
Commenting on his partnership with Poundland, Tommy said, “I’m a great believer in value for money. I was raised with the view that if you look after the pennies, the pounds will look after themselves.”
“I’ve been working with Poundland for over a year now, developing and testing the ‘DIY: Time’ range to produce good quality products at the lowest possible price of just £1. It is a great opportunity to make DIY more affordable to everyone.”
Tommy continues, “I’m really proud of what we have achieved and already use the products at home and professionally.”
The product line is the second celebrity range for the UK’s leading single price value retailer, and will be sold across the business’ portfolio of over 575 stores in the UK, Ireland and Spain.
The announcement comes following phenomenal sales of Poundland’s debut celebrity collaboration last year. Since launching in April 2014, the Jane Asher bakeware range has seen huge demand with initial sales doubling the predicted figures.
CEO of Poundland, Jim McCarthy, said: “The bakeware range proves the combination of Poundland’s amazing value items with the expertise of a trusted household name is a recipe for success.”
“We are delighted that someone with Tommy’s expertise and reputation in the DIY sector has chosen to work with Poundland to create this high quality affordable range. We are proud of the collection and are pleased to be offering our customers a great range which we are sure they will love.”