Feb 2 2016

Get ready for gardening that doesn’t cost the earth…

Get ready for gardening that doesn’t cost the earth…

Poundland announces partnership with Charlie Dimmock with ground-breaking range

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Poundland, Europe’s largest value general merchandise retailer, is pleased to announce a new and exclusive range of gardening products with celebrity gardener, Charlie Dimmock which is set to revolutionise customers’ gardens.

In stores nationwide from 29 February 2016, the range encompasses a wide variety of gardening essentials, both practical and decorative, which all retail at its famous £1 price point.

The range consists of over 130 lines and expected best sellers include:  4 assorted hand tools, hanging bird feeder, heavy duty gloves, pressure sprayer, cast iron key hook, a wooden sign and a mosaic post solar light.

Charlie Dimmock, says: “I’m really excited to announce the launch of my new Poundland gardening range.  I think it’s really convenient that there are so many Poundland stores in towns and cities across the UK as they are so much handier to get to than an out of town garden centre.  I hope that my range will inspire a lot more people to take up gardening – even if it is just something straightforward like a window box or growing herbs on the kitchen window sill”.

“I’ve been completely involved in the production and creation of my range, personally testing every item to ensure both its practicality and quality.  From gardening gloves and trowels to watering cans and pruning shears, all at a £1 price point: it’s affordable for everyone”.

Poundland CEO, Jim McCarthy, says: “We’re delighted to announce our partnership with Charlie Dimmock.  Our customers have told us that they would love to do more gardening, but the cost and sometimes the lack of experience really puts them off.  We know that the introduction of this new range and with Charlie’s expertise, it will help encourage more people to take up gardening which is both affordable and enjoyable.

“This collaboration is yet another way for us to deliver amazing value and great quality products to millions of customers every day, every month, every year.”

The Charlie Dimmock range is the third celebrity collaboration for Poundland following Jane Asher’s bakeware range and Tommy Walsh’s DIY: time range of tools.

For more information please contact:

+44 (0)20 8618 2946 │+44 (0) 20 8618 2943

Bankside 2, 100 Southwark Street, London, SE1 0SW | UK

About Poundland

Poundland plc joined the premium segment of the London Stock Market in March 2014.

Poundland is winner of the 2015 Retail Industry Awards for Discount Retailer of the Year, and winner of Own Label Range of the Year at the 2015 Grocer Gold Awards for its Make Up Gallery cosmetics line.

Poundland Group operates over 900 stores in the UK and the Republic of Ireland. Poundland sells top brands and great quality own brand products, providing customers with amazing value every day since 1990.

Serving over 7 million customers every week, Poundland offers an irresistible shopping experience where shoppers are guaranteed to find thousands of quality products in each store, including over 1,000 well-known brands, across 17 shopping categories including  food and drink, health and beauty, household, gardening, DIY, Pet, Stationery, Books, DVDs and Toys.

Poundland opened 60 new stores for the financial year end ending March 2015, creating approximately 1,600 jobs.


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