Oct 12 2017

Hull Gets The Most Nooky

Hull Gets The Most Nooky

Poundland’s New Nooky Range On Rapid Growth Curve

One Nooky item purchased every second

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Hull is adding another title under its belt, it’s not only the City of Culture, Poundland today named Hull – the UK’s Nooky capital, after it sold a record-breaking 47,000 items nationwide from its new adult Nooky range.

Selling at a rate of one item per second* across the UK, Nooky blue pills for men have been the most popular item, with the Hull store on Prospect Centre selling the most product over the last week compared the rest of the country, closely following by; Meadowhall in Sheffield, Milton Keynes and Glasgow Sauchiehall Street store.

As word of the new range spread last week, Poundland today confirmed that sales of its intimate range almost doubled over the last week, with its vibrating love ring and finger fun stimulator creating a real buzz on the high street.

The region collectively pulling in the strongest sales was South West’s saucy shoppers just in front of the Midlands. Poundland’s whole contraception range saw significant increase with the ‘vitality supplements for her’ seeing the biggest jump in sales, encouraging couples to experiment in the bedroom for just £1.

Poundland’s trading controller Chris Burns revealed, ‘We’ve been thrilled by the demand for the new range across the UK. We are currently delivering thousands of additional items to stores who’ve sold out, so couples can continue to get their Nooky wherever they live. We are a little concerned about Nuneaton’s love lives as only 90 items were bought, the lowest sales compared to any other Poundland store.

‘Due to Nooky’s success, we’re already looking at ways we can extend the range to bring more cheap thrills to British high streets.’

The full Nooky range in order of preference is available nationwide:

  • Blue Pills for Men
  • Vibrating Love Ring
  • Finger Fun Stimulator
  • Vitality Supplements for Her
  • Joy Ring
  • Pure Lube

For further information, please contact the Poundland PR team on 020 3793 3842 or email Poundland@onegreenbean.com

 *Based on 10 hours of Poundland trading per day, over one week.

About Poundland

From opening its first store in Burton-upon-Trent in 1990, Poundland, has built a network of almost 900 stores in the UK and the Republic of Ireland, offering top brands and great quality own brand products, that provide customers with amazing value every day.

Named Discount Retailer of the Year in 2015, it now has over 18,000 colleagues who serve over seven million customers every week from Wick to Weymouth, Londonderry to Lowestoft and Holyhead to Hastings.

At the 2015 Grocer Gold Awards, Poundland was singled out for Own Label Range of the Year for its Make Up Gallery cosmetics line, symbolic of its promise to customers – thousands of quality products in store with over 1,000 well-known brands in 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, Pet, Stationery, Books, DVDs and Toys.

In September 2016, Poundland became part of the Steinhoff International family an integrated manufacturer and retailer with operations in Europe, Australasia, Africa and the United States.

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