Over half of couples (54%) are swapping an overnight trip for an evening of love making according to new research from Poundland. But romance isn’t dead; middle-aged (35—44) couples are 10% more likely to treat their partners to a dirty weekend away, compared to the rest of the nation.
With the average sex toy spend reaching over £23, Poundland has today launched its own £1 sex toy range, Nooky, to a nation of savers hoping to inject some excitement into UK bedrooms. Two in three (68%) women admit they feel embarrassed when stepping into a high street sex shop like Ann Summers or Simply Pleasures, so to counter this Poundland has unveiled its biggest range of sex toys in sleek and discreet packaging available in stores nationwide.
Poundland’s £1 bullet vibrator was an instant best-seller in 2016 giving shoppers a 90% saving compared to high street sex shops and online retailer Love Honey. The extended Nooky range will continue to save shoppers pounds with the introduction of a Finger Fun Stimulator, Vibrating Love Ring, Joy Ring, Sexual Vitality Supplements For Her, Supplement For Men and Pure Lube.
Award-winning sex and behaviour expert Dr Pam Spurr said, ‘It’s often thought Brits are prudish when discussing their sex lives, but we’ve found men are expected to invest up to £36 for their perfect sex toy, so with Nooky they could save £30 on the full Nooky range.’
‘Poundland’s Nooky sex toys are giving couples the excuse to make the most of the cold winter weather between the sheets instead of spending hundreds on a dirty weekend away.’
Poundland’s Trading Controller Chris Burns added, ‘With shoppers only looking to purchase one sex toy a year, we’re hoping our affordable range helps the nation gets some nooky at home. Our bullet vibrator was such a big hit we’ve now introduced lots of fun toys for every couple to enjoy – investing in your sex life has never been so easy and all for just £1’.
The full Nooky range is now available nationwide from today.
For further information, please contact the Poundland PR team on 020 3793 3842 or email Poundland@onegreenbean.com
Research conduct by Fly Research with 2,000 recipients from the UK and ROI.
From opening its first store in Burton-upon-Trent in 1990, Poundland, has built a network of almost 900 stores in the UK and the Republic of Ireland, offering top brands and great quality own brand products, that provide customers with amazing value every day.
Named Discount Retailer of the Year in 2015, it now has over 18,000 colleagues who serve over seven million customers every week from Wick to Weymouth, Londonderry to Lowestoft and Holyhead to Hastings.
At the 2015 Grocer Gold Awards, Poundland was singled out for Own Label Range of the Year for its Make Up Gallery cosmetics line, symbolic of its promise to customers – thousands of quality products in store with over 1,000 well-known brands in 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, Pet, Stationery, Books, DVDs and Toys.
In September 2016, Poundland became part of the Steinhoff International family an integrated manufacturer and retailer with operations in Europe, Australasia, Africa and the United States.
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