PEP&CO Lingerie models took to the streets today to challenge the recent news that Costa plans to charge more for their range of coffee cups – big and small!
The curvaceous models cheekily challenged the coffee chain store, waving placards that declared; ‘Why pay more for bigger cups!’ The challenge comes after PEP&CO – Poundland’s exclusive fashion brand, today launched a luscious line-up of bigger bras that range up to a size 40E- at no extra cost.
The new collection is a breath of fresh air to the fashion industry as leading retailers are still charging more for some plus-size or ‘Curve’ collections. PEP&CO’s new inclusive lingerie range starts at just £3.50 for a bra and £2 for briefs; reflecting Poundland’s commitment to sell at the same low price as the rest of its offering. The collection includes 15 new lines in a host of colourways and styles.
Other fashion retailers, such as NEW LOOK have been found to charge more for some larger sizes across its fashion and lingerie collections, causing outrage and disappointment from consumers who feel that this is simply unfair.
Poundland’s fashion line, PEP&CO proudly promotes an inclusive pricing strategy across its entire range, with bras costing between £3.50 and £5 and available in sizes 34B to 40E.
Lingerie Buyer at PEP&CO, which is owned by Poundland said: “Our big cups costa the same as our little cups. PEP&CO’s prices are unlikely to bust any wallets. Our inclusive pricing means customers of all sizes can look and feel great. We’re so excited to launch our new bra collection and certainly won’t be charging more for larger cups….unlike some retailers.”