Poundland will tonight unveil its 2017 Christmas TV ad that cost just £65,000 to make and a total of £415,000 once the airtime is bought, compared to the £7million spent by John Lewis, which equates to a private jet or Birmingham’s most expensive house.
Without the need for animated bears, flying reindeers, CGI monsters or an imagination workshop, Poundland proudly heroes the British public and the £1 Christmas products that keep them returning back to Poundland stores.
The new advert sees two passionate Poundland fans traverse the high-streets of the nation asking shoppers to guess how much the discount retailer’s festive favourites are worth, only to be surprised by the £1 price tag.
Following these real-life revelations, the ad reveals Brits confessions that the festive gifts are such good quality they could pass as competitor ranges, that are double or even triple the price.
From screams of surprise at the Christmas Cushion that looks like it’s worth a tenner to the giggles of delight at the Offensive Mug shoppers would pay £5 for, the commercial demonstrates the discount retailer’s continued ability in championing the customer by bringing the best deals directly to them.
Marketing Controller Mark Pym said: “This is how Poundland do Christmas; real customers talking about real products on the high street with real reactions.
“We like to keep things really simple. We don’t need to spend millions to give savvy shoppers a break from reality, create extra merchandise or use mumbo jumbo language to explain our ads.”
This year’s TV campaign returns tonight with two 20-second and one 30-second slots with even more humour, product surprises and shopper’s surprised reactions at 7.15pm on ITV. Poundland fans can view the trailer, extended cuts and exclusive behind-the-scenes content on the Poundland Facebook page now.
For further information, please contact the Poundland PR team on 020 3793 3842 or email Poundland@onegreenbean.com
About the Poundland 2017 Christmas commercial
Poundland’s Christmas 2017 commercial was directed by Ben Tongue who studied at Halifax University for the big budget of £415,000 – a mere 6% of the John Lewis budget, and with just as much entertainment. Just like the popular discount retailer, this year’s Christmas commercial from Poundland proves you don’t need to spend a lot for good quality.
From opening its first store in Burton-upon-Trent in 1990, Poundland, has built a network of almost 900 stores in the UK and the Republic of Ireland, offering top brands and great quality own brand products, that provide customers with amazing value every day.
Named Discount Retailer of the Year in 2015, it now has over 18,000 colleagues who serve over seven million customers every week from Wick to Weymouth, Londonderry to Lowestoft and Holyhead to Hastings.
At the 2015 Grocer Gold Awards, Poundland was singled out for Own Label Range of the Year for its Make Up Gallery cosmetics line, symbolic of its promise to customers – thousands of quality products in store with over 1,000 well-known brands in 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, Pet, Stationery, Books, DVDs and Toys. This week Poundland has been shortlisted for the Retail Week’s Best Value Retailer Award 2018.
In 2017 Poundland began to roll out PEP&CO ‘shop-in-shops’ offering customers a full range of women’s, men’s and kids’ fashion. Already available in over 130 of its stores. PEP&CO is bringing new style to Poundland with simple low pricing on family fashion that’s hard to find on local high streets. Prices at PEP&CO start at £1 and 95 per cent of the range is under £10.
In September 2016, Poundland became part of the Steinhoff International family an integrated manufacturer and retailer with operations in Europe, Australasia, Africa and the United States.
Comments are closed here.