Poundland survey shows people across UK are ready for a new year and new start
But think again if you think everyone’s already done their Christmas shopping!
Most people in the UK are looking forward to Christmas because it brings us closer to making a new start in the new year after the hardships of 2020, according to a poll for Poundland.
As preparations for the festive season gather pace, almost two thirds (63 per cent) of adults who celebrate Christmas agree the best thing about this year’s festive season is it means we are almost at the end of 2020 and have the opportunity to start afresh in 2021.
The feeling is strongest in Wales (70 per cent), followed by the West Midlands (68 per cent), East of England (66 per cent) and Northern Ireland (64 per cent). Older people (67 per cent for the over-55s)) agree more strongly than younger people (56 per cent of18-24-year-olds). For the full breakdown by region and age, see the table below.
The survey of 2,072 adults by YouGov for discount retailer Poundland also showed that a third of those who celebrate Christmas (34 per cent) felt the Coronavirus outbreak made Christmas feel more important this year, against 21 per cent who thought it felt less important.
Overall, it looks as though spending on Christmas festivities will not be affected. Slightly more (45 per cent) said they were unlikely to cut back on Christmas spending as a result of their current financial circumstances than those who said they were likely to cut back (43 per cent).
And if you think everyone did their Christmas shopping early this year because of Covid, think again. Only a third (33 per cent) said they would shop earlier, and most would do their shopping at the same time (44 per cent) or even later (11 per cent).
Many are keen to avoid a late rush, with 43 per cent planning to spread out their Christmas shopping over the next six weeks to make sure they can buy all they need in time and 34 per cent spreading their shopping to help manage household budgets. Some 14 per cent expect to do some shopping at the last minute and just 5 per cent aim to leave it all to the last minute.
For details of Poundland’s Christmas ranges, from treats and toys to decorations and festive fashion, please visit: https://www.poundland.co.uk/great-ideas/browse-our-christmas-2020-lookbook/.
But the pandemic has had an impact on the national mood. Of those who celebrate Christmas, 43 per cent felt the coronavirus and restrictions in place meant they would enjoy Christmas less this year and just 15 per cent thought they would have more fun.
Most people expect to do less socialising than in a normal year. Almost half (48 per cent) said they would have fewer visitors than usual, and 58 per cent expect to stay at home and not visit as many family and friends.
The boom in Zoom and Teams calls during lockdown means seasonal get-togethers could be a digital affair for many, with 24 per cent saying they would try creative ways to celebrate such as a video call while eating Christmas dinner.
Poundland’s trading director Tim Bettley said: “The study reflects what our customers have been telling us in our stores up and down the country. Let’s say bah humbug to 2020 and ring in the changes for 2021. Christmas won’t be the same this year, but in many ways, it will mean more to people than ever.
“Our stores have been open to serve their communities throughout the year and whether you’re planning to start shopping early, spread it over the next few weeks or do it all in a last minute rush, we’ll be there to help make it a Christmas to remember.”
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,072 adults, of whom 1,925 celebrate Christmas. Fieldwork was undertaken between 16th – 17th November 2020. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
To what extent do you agree or disagree with the following statement? The best thing about Christmas this year is that it highlights that we are almost at the end of 2020, (i.e. it reflects the opportunity to ‘start afresh’ in 2021 after a challenging year)’
Net agree: 63 per cent; Net disagree: 26 per cent
By region (% agree)
|North East||North West||Yorks and Humber||East Mids||West Mids||East of England||London||South East||South West||England||Wales||Scot||NI|
By age group
Since opening its first store in Burton-upon-Trent in 1990, Poundland, has built a network of over 800 stores in the UK and the Republic of Ireland, offering top brands and great quality own brand products that provide customers with amazing value every day.
Nominated by Retail Week as Value Discounter of the Year 2019, it now has around 18,000 colleagues who serve over seven million customers every week from Wick to Weymouth, Londonderry to Lowestoft and Holyhead to Hastings.
Poundland offers thousands of quality products in store with over 1,000 well-known brands in 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, pet, stationery, books, DVDs and toys. It is on a journey from a single price to a simple price point retailer. While most items in its stores are at its original £1 price point, it has extended ranges above and below £1 that also offer amazing value.
Within the UK Poundland has also rolled out its fashion brand PEP&CO to around 300 of its larger stores. PEP&CO, launched in 2015 as a standalone brand, offers customers a full range of women’s, men’s and kids’ fashion and is now bringing new style to Poundland with simple low pricing on family fashion that’s hard to find on local high streets.
From August 2020, the PEP&CO brand also began to power Poundland’s new homewares ranges, which have won widespread acclaim for their style and value. PEP&CO Home brings an on-trend, contemporary, and exclusive home and décor range to Poundland alongside a major refresh of how the products are displayed and merchandised.
PEP&CO was also nominated in the 2019 Retail Week Awards as Private Label of The Year.
Poundland now also offers chilled and frozen food in over 70 stores, which is set to rise to over 500 over the next two years, following its acquisition of Fultons Foods and an investment of £25m, creating 1,000 full and part-time roles.
Now part of Pepco Group with over 2,500 stores across Europe, Poundland also trades internationally in the Republic of Ireland through its Dealz brand. Dealz has a growing store base in both Poland and Spain.