Feb 5 2016

TOWIE star Lockie to open new Dagenham Poundland store

TOWIE star Lockie to open new Dagenham Poundland store

  • This weekend (6th February 2016) marks the 100th conversion of 99p Stores to Poundland
  • First 100 customers through the doors will receive a celebratory cupcake and a £5 voucher


The latest 99p Store conversion to Poundland is located in Dagenham, Essex and will be officially opened by James ‘Lockie’ Lock from hit ITVBe show, The Only Way is Essex.

To commemorate the opening, Poundland will be celebrating in TOWIE style with an all-day DJ set, with the first 100 customers each receiving a celebratory cupcake and a £5 voucher to spend in Poundland. The newly converted Dagenham store will open its doors on Saturday 6 February at 9.30am, with the mascot Poundhound giving away freebies throughout the day.

Offering amazing value on top branded items to over 7 million customers every week, the new Poundland Dagenham store will be the first for the area. The closest store for the current Poundland customers is 2.8 miles away in Thamesmead, which means customers can now shop for amazing value closer to home

Martin Dawson, Retail Director says:  “We are delighted to be celebrating our 100th 99p Stores conversion which is a fantastic achievement in just four months. The store has been transformed, allowing us to bring the Poundland experience to Dagenham and providing amazing value to customers every day.”

The opening of the Dagenham store marks the 100th 99p Store conversion, following Poundland’s acquisition of the estate in 2015 and the store retains all of its 13 99p Store colleagues with the addition of a new colleague.

The new store will also raise funds for Macmillan Cancer Support as part of Poundland’s national partnership with the leading cancer care charity. All the money raised by the Dagenham store will fund Macmillan’s vital services that help ensure that no one has to face cancer alone, since launching its partnership with Macmillan in 2009, Poundland has raised over £1.4 million for the charity.

For more information please contact:

 +44 (0)20 8618 2946 │+44 (0) 20 8618 2943

Bankside 2, 100 Southwark Street, London, SE1 0SW | UK

About Poundland

Poundland plc joined the premium segment of the London Stock Market in March 2014.

Poundland is winner of the 2015 Retail Industry Awards for Discount Retailer of the Year, and winner of Own Label Range of the Year at the 2015 Grocer Gold Awards for its Make Up Gallery cosmetics line.

Poundland Group operates over 900 stores in the UK and the Republic of Ireland. Poundland sells top brands and great quality own brand products, providing customers with amazing value every day since 1990.

Serving over 7 million customers every week, Poundland offers an irresistible shopping experience where shoppers are guaranteed to find thousands of quality products in each store, including over 1,000 well-known brands, across 17 shopping categories including  food and drink, health and beauty, household, gardening, DIY, pet, stationery, books, DVDs and toys.

Poundland opened 60 new stores for the financial year end ending March 2015, creating approximately 1,600 jobs.

About Macmillan Cancer Support

When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.

That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.

To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk

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