Nov 23 2018

Faux Malone

Poundland launches luxury candle and body care range in time for Christmas.

Poundland has today released its new range of candles and beauty products taking inspiration from luxury scent specialists.

Released just in time for Christmas, it includes candles, fragrances, shower gels and hand & body lotions. Items in the range will retail for just £1 each – with large and giant candles at £2 and £5 respectively – versus its scent and lookalike equivalent which retails in department stores across the UK, including John Lewis and House of Fraser, from £47 – £300.

Poundland has previously scored high street wins with inspired products such as its #6 skincare range and its tartan take on the upmarket lingerie range.

The candles in the Poundland collection have burn times between 35 and 50 hours and are almost identical to their designer counterparts and like the shower gels and lotions, wins hand down on price.

Known for its unbeatable everyday value, Poundland is increasing its foothold in the ‘luxury’ product market by hugely undercutting designer brands to give customers the best value possible every day.

Poundland, Holly Mobley, Head of Glamour says, “We wax lyrical about value and getting customers the best deal.”

The full range goes on sale from today across all stores in the UK and makes the perfect Christmas gift as well as the perfect scent at home for the festive season.

PRODUCT RETAILER LINK PRICE PL PRICE
Jo Malone London

Lime basil & mandarin home candle, 200g

House of Fraser

 

https://www.houseoffraser.co.uk/jo-malone-london/jo-malone-london-lime-basil-and-mandarin-home-candle/183480727.pd £47

 

£1 for 170g
Jo Malone London Pomegranate Noir Home Candle, 200g John Lewis https://www.johnlewis.com/jo-malone-london-pomegranate-noir-home-candle-200g/p231745655 £47 £1 for 170g

 

Jo Malone London Earl Grey & Cucumber Body & Hand Wash, 250ml John Lewis https://www.johnlewis.com/jo-malone-london-earl-grey-cucumber-body-hand-wash-250ml/p3495141 £30 £1 for 250ml bath & shower gel, Red Fruits scent
Jo Malone London Lime Basil & Mandarin Body & Hand Lotion, 100ml John Lewis https://www.johnlewis.com/jo-malone-london-lime-basil-mandarin-body-hand-lotion/p2003346?size=100ml £20 £1 for 100ml (Citrus Herb scent)

For further information, please contact the Poundland PR team on [0203 858 0022] or email [poundland@talkertailor.com]

About Poundland

Since opening its first store in Burton-upon-Trent in 1990, Poundland has built a network of around 850 stores in the UK and the Republic of Ireland, offering top brands and quality private label products, to provide customers with amazing value every day.

Nominated by Retail Week as Value Discounter of the Year 2018, Poundland now has over 18,000 colleagues serving over seven million customers every week from Wick to Weymouth, Londonderry to Lowestoft and Holyhead to Hastings.

Poundland offers thousands of quality products in store with over 1,000 well-known brands in 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, Pet, Stationery, Books, DVDs and Toys.

In addition to its famous £1 price point, Poundland is pounding high street prices by also offering items at 50p, £2 and £5 that offer amazing value.

Poundland has also rolled out its casual fashion brand PEP&CO to almost 300 of its larger stores.  PEP&CO offers customers a full range of women’s, men’s and kids’ clothing, with simple low pricing on family fashion that’s hard to find on local high streets.

Prices at PEP&CO start at £1 and over 90 per cent of the range is under £10.00.

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