{"product_id":"colgate-total-active-prevention-teeth-whitening-toothpaste-75ml","title":"Colgate Total Active Prevention Teeth Whitening Toothpaste, 75ml","description":"\u003cp\u003eColgate Total Active Prevention Teeth Whitening Toothpaste, 75ml\u003cbr\u003e\nCaring for the health of your smile and keeping it protected begins before oral health problems start. That's why Colgate Total Active Prevention Teeth Whitening Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes* of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it's designed for superior⁴ performance. Just what you need to protect your smile from future oral health problems. And, with its advanced whitening system for 35% less surface stainsâ, it's also a good whitening toothpaste.\u003cbr\u003e\nBeyond teeth cleaning and teeth whitening, the powerful, patented², preventative technology in Colgate's Total Active Prevention Whitening Toothpaste helps with 8 oral health problems:\u003cbr\u003e\n1. Gum problems\u003cbr\u003e\n2. Plaque\u003cbr\u003e\n3. Tartar\u003cbr\u003e\n4. Sensitivity\u003cbr\u003e\n5. Enamel erosion\u003cbr\u003e\n6. Surface stains\u003cbr\u003e\n7. Bad breath\u003cbr\u003e\n8. Cavities\u003cbr\u003e\nBy using Colgate Total Active Prevention Whitening Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause⁶, so you can be confident your smile is protected and taken care of.\u003cbr\u003e\n*Plaque reduction before problems occur; helps protect enamel against acid erosion.\u003cbr\u003e\n¹With 2x daily brushing after 4 weeks continued use.\u003cbr\u003e\n²US patented.\u003cbr\u003e\n³Bacterial plaque reduction, with 3 months continued use.\u003cbr\u003e\n⁴Vs. non-antibacterial fluoride toothpaste.\u003cbr\u003e\nâVs non-whitening toothpaste after 6 weeks twice daily use.\u003cbr\u003e\n⁶Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.\u003cbr\u003e\nIngredients\u003cbr\u003e\nGlycerin, Aqua, Hydrated Silica, Sorbitol, Calcium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium Nitrate, Stannous Fluoride, Xanthan Gum, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, Benzyl Alcohol, Cinnamal, CI 74160. Contains: Stannous Fluoride and Sodium Fluoride Total Fluoride content: 1450 ppm\u003cbr\u003e\nNet Weight\u003cbr\u003e\n75ml ®\u003cbr\u003e\nPreparation and Usage\u003cbr\u003e\nBrush thoroughly at least twice a day or as directed by a dental professional.\u003cbr\u003e\nManufacturer Information\u003cbr\u003e\nColgate-Palmolive Europe Sarl 4106, Therwil\/Switzerland colgatepalmolive.com\u003c\/p\u003e","brand":"poundland-migration-v1","offers":[{"title":"Default Title","offer_id":57640985100671,"sku":"966180","price":2.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/8471\/1807\/files\/1739187901marketplaceImage.png?v=1780046758","url":"https:\/\/www.poundland.co.uk\/products\/colgate-total-active-prevention-teeth-whitening-toothpaste-75ml","provider":"Poundland","version":"1.0","type":"link"}