A simple concept
Poundland’s retailing concept is extremely simple: a range of more than 3,000 items – representing AMAZING VALUE for money.
Our pilot store opened in the Octagon Centre, Burton-upon-Trent in December of 1990, followed by new stores in High Street, Meadowhall and other quality trading locations. Shoppers loved the concept, and so did fellow retailers and landlords. The stores proved to be a huge success. Meadowhall’s success was repeated by further stores opening by the end of the year.
Milestones
1990
Poundland opened its first store in Burton Upon Trent
1995
Poundland head office and DC opened in The Meadows, Cannock Road, Wolverhampton
1996
Our Hong Kong office opens to provide direct support with sourcing
2000
New Willenhall Customer Support Centre (CSC) and warehouse opened to cope with growing store numbers
2002
Poundland is sold to Advent International; Colin Smith (ex Safeway CEO) joins as Chairman
2003
Our 100th store opens in Shirley, West Midlands
2005
Springvale, our 300,000 sq.ft second distribution centre, is opened to cope with future growth
2006
Jim McCarthy joins Poundland as CEO
2008
Our 200th store is opened in Doncaster, South Yorkshire
2008
Poundland launches charity partnership with Macmillan
2009
Poundland launched in Northern Ireland.
2010
Warburg Pincus acquires the majority shareholding. The 300th store in Cirencester opened
2011
The first Dealz stores opens in the Republic of Ireland (Blanchardstown & Portlaiose) and Poundland wins Discount Retailer of The Year at the Retail Industry Awards
2012
Poundland opens temporary 200,000 sq ft distribution centre at Hoddesdon whilst permanent 350,000 sq ft distribution centre is built; and our 400th store, in Haringey opened
2012
Poundland chooses Cancer Research Wales as beneficiary from sales of its plastic carrier bags
2013
The 25th Dealz store opens in Ireland and Poundland wins Discounter of The Year at The Grocer Gold Awards
2013
First Celebrity partnership announcement – Jane Asher Bakeware range (Jane Asher’s Kitchen)
2013
The 500th store was in Corporation Street, Birmingham by Jane Asher, celebrity baker and author
2014
In March, Poundland floats on the London Stock Exchange
2014
MP Esther McVey opens new 350,000 sq ft flagship Distribution Centre in Harlow
2014
Poundland announces new and exclusive jewellery range and make up range – Purple Ivy and Make Up Gallery
2014
“Discount Retailer of the Year 2014” at The Grocer Gold Awards for a second year running.
2015
Second Celebrity Partnership announced – Tommy Walsh for DIY Range (DIY:time)
2015
Exceeds £1 billion turnover for the first time
2015
Poundland wins “Discount Retailer of the Year 2015” at the Retail Industry Awards.
2016
Third Celebrity Partnership announced – Charlie Dimmock for Gardening Range